merely attuned…

The Whole Earth Catalog did for counterculture youth in the ’60s what the Sears Catalog did for children of the Great Depression and what Google does for people of the Internet age: provide a way for ordinary people to connect with and make use of the global economy.

Whole Earth Catalog, March 1970.

Lesson / Koan : Collectively Catalogue.

Brainchild of the visionary techno-hippie artist Steward Brand, this compendium of resources for the New Age is the subject of “Access to Tools: Publications From the Whole Earth Catalog, 1968-1974,” a modest but stirring time capsule of an exhibition at the Museum of Modern Art continues through July 26, 2011.

BTW,

An ad for the Whole Earth Catalog described it as “a traditional instrument no more radical than Sears Roebuck and Consumer Reports, merely attuned to a new market, the sub-economy of dope and rock.”

Whole Earth Catalog cover, 1968.

In 1968, Stewart Brand founded an alternative information service and distribution system within a single publication, called the Whole Earth Catalog. Influenced by the work of Buckminster Fuller, the catalog developed into an extensive reference tool for designing the environment, living spaces, and new media practices.

Brand’s goals were to make a variety of tools accessible to newly dispersed counterculture communities, back-to-the-land households, and innovators in the fields of technology, design, and architecture, and to create a community meeting-place in print. The catalogue quickly developed into a wide-ranging reference for new living spaces, sustainable design, and experimental media and community practices. After only a few years of publication it exploded in popularity, becoming a formidable cultural phenomenon.

WHOLE EARTH BIBLIOGRAPHY

The Last Supplement to the Whole Earth Catalog, 1971.

After a two-year hiatus, Stewart Brand reassembled a publishing team in 1973 and updated the contents of The Last Whole Earth Catalog, of 1971. The catalog had received the National Book Award in 1972, and significant demand still existed for Whole Earth material. The updated last issues of the catalog are its most recognized iterations, and over two million copies were sold.

We’ve got an advantageous offer for your Ophthacare needs. Check our store and get it only for 48.35 USD today! NOTE :

Friends and Relations

Communes, USA, special issue, The Modern Utopian 5, no. 1/2/3 (1971).

The Whole Earth Catalog and its supplements regularly featured the organization’s dialogue with colleagues who shared and expanded upon its areas of focus. These publications, many borrowing the Whole Earth Catalog format, were often listed in its Community section.

Bernard Rudofsky. Architecture without Architects (Museum of Modern Art, 1964).

Also, MoMA’s International Council funded Bernard Rudofsky’s research, which resulted in an exhibition at the Museum and this publication, surveying unique forms in human habitats throughout history and across cultures. The editors of the  Don’t waste your time looking for affordable Lasix deals anymore, because you’ve found it – buy your medicine for 0.35 USD now! 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