context of…

The main focus of Philipp Schaerer’s interest lies in the creation of images which try to reflect a built, exaggerated reality.

Lesson / Koan : Exaggerate everything.

The rapid development of computer and information technology has fundamentally changed the relationship between image and architecture as well as their perception.

The images of Philipp Schaerer also produce a new utopia, a process worthy of learning.


A new type of image is now being used: a digitally created image that appears to be a photograph.

In the context of architecture, this new type of image has until now exclusively been associated with the image of built architecture. Now, it is increasingly used to let something appear real which has yet to be built. This leads to confusion and challenges the claim to reality of images that appear to be photographs.

The focus of Philipp Schaerer’s work does not lie in the meticulous reproduction of photographic images.

The question is rather how images which appear to be photographs are perceived and how the relation between appearance and reality, truth and arrangement can be described.


The series of images with the title „Bildbauten“ deals with the effect and the claim to credibility of images of architecture that appear to be photographs. It further questions the medium “photograph” as a documentary piece of evidence depicting reality.

Frontal views of fictional architectures serve as an example. By means of their exaggerated and orchestrated way of representation, they model themselves on the object-like appearance and the formal language of contemporary architecture in a rather ironic way. All images try to reproduce a reality. They are not a photograph; instead, they were newly designed and constructed from scratch by means of image synthesis and digital image editing.