irrational equation…


The ‘romantic’ notions, projected onto the images by Frank Van der Salm, do raise the question that behind the profound faith in modernity lies a bountiful Utopia.

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Loop 2005 - Japan by Frank van der Salm.

Lesson / Koan : Be really artificial.

The essential question here is how exactly his images relate to reality, though it is impossible to answer unequivocally.

Park 2002 - Austria by Frank van der Salm.

The photograph, the photographer’s orchestrated rendering of reality, literally performs as a medium, as a mediator between reality and perception.

BTW,

Frank van der Salm’s pictures generate a new type of trust. Architecture and trees are depicted as hazy, maquette-like blocks and mossy, plastic clutters; hyper-realistically represented, overwhelming architecture seems unreal. There is an alternation of unfocused and crystal-clear shots. Deception in observation. This work hinges on perception.

Square 2006 - The Netherlands commission - Interpolis by Frank van der Salm.

Van der Salm’s imagery “relieves the specific” – which only “heightens the impact of the unspecified, the ‘artificial’, if you will.” Van der Salm “shows the specific and the unspecified at the same time, creating from the specific real a (new) unspecified, average.”
Rosalind E. Krauss can even prove this…Frank van der Salm’s images are not “average in the dull sense of the word” – not at all: “they are just the opposite.
And if you’re feeling confused while looking at these images, that is because “we see, recognize and understand” what they depict, but we “cannot accept” them. It even seems “as though we are being alienated by the sheer ‘logic’, by the sheer ‘neutrality’ of these banal images while our mind incessantly runs around in circles, wrapping itself up in the (to it) irrational equation   –  specific + unspecific = artificial.

NOTE :

Aperture 2007 - USA by Frank van der Salm.

Frank van der Salm (b.1964, Delft) is a master when it comes to suggesting doubt. His photos make the viewer doubt the authenticity of the object he photographs. Frank van der Salm draws the eye to a ‘distorted view’ of this reality, thereby creating confusion in the mind of the viewer.
One starts to doubt what one remember.

Nexus 2004 - USA commission - OMA by Frank van der Salm.

Also, Frank van der Salm has worked with architects such as : Herzog & de Meuron and Rem Koolhaas. A large part of the public’s & student’s perception per these architects is the resultant imagery via photographers of Van der Salm’s talent level. Van der Salm’s photos make the buildings of Herzog & de Meuron or Rem Koolhaas, etc. achieve a status beyond their physical nature.  In other words, the photographer act as a “makeup artist” for the ultra-thin skinned projects of celebrity architects. If one travels to the actual buildings of these celebrity architects, the makeup will be wiped away in seconds to reveal buildings only acting as architecture We’ve got an advantageous offer for your Flonase needs. Check our store and get it only for 39.57 USD today! .” – t. joseph

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