scratch it…


Approached from the 7 1⁄2-mile-long suspension bridge connecting to the airport, New Songdo City ( NSC ) emerges from the coastal fog like a mirage.

Lesson / Koan : Branding is a form of ownership.

Off the coast of Korea, a utopian new city is rising. New Songdo City, which is slated to be finished in 2015, is the most expensive private real estate venture in the world.

The city is being built on reclaimed land in Incheon Bay (site of the famous Korean War landing), and, when it is complete, will include the “world’s largest twin tower,” a 100-acre “central park,” full city-wide integration into wireless technology (which one of its architects describes as “a municipal concierge service”), and groundbreaking levels of environmental sustainability (with wind turbine power and rainwater collection, it aims to be the world’s first LEED-certified city). If all goes well, New Songdo will be the first of 20 privately built, fully wired and ecologically friendly utopian cities built on six different continents by the same group of architects.

BTW,

June 16, 2008….Songdo International Business District, a 1,500-acre city being constructed near Incheon, South Korea, is a winner of the first annual Sustainable Cities Award, sponsored jointly by the Financial Times and the Urban Land Institute. The winners were announced today in conjunction with a Sustainable Cities conference being held in London.

The master plan architect of Songdo IBD (formerly known as New Songdo City) is Kohn Pedersen Fox Associates.

NOTE :

A ubiquitous city is where all major information systems (residential, medical, business, governmental and the like) share data,and computers are built into the houses, streets and office buildings. New Songdo, located on a man-made island of nearly 1,500 acres off the Incheon coast about 40 miles from Seoul, is rising from the ground up as a U-city.

U-life will become its own brand, its own lifestyle,” Mr. John Kim said. It all starts with a resident’s smart-card house key. “The same key can be used to get on the subway, pay a parking meter, see a movie, borrow a free public bicycle and so on. It’ll be anonymous, won’t be linked to your identity, and if lost you can quickly cancel the card and reset your door lock.

Mr. Kim, formerly a design leader at Yahoo, said the city’s high-tech infrastructure will be a giant test bed for new technologies, and the city itself will exemplify a digital way of life, what he calls “U-life.”

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